How many of you are sick and tired of fitness infomercials pitching lame products and empty promises of “how easy it is” to get that ripped six pack or “only 10 minutes a day” to get the “body of your dreams?”

I sure am. It’s a shame these people are even able to put these claims out there on the market. Let me first say I have been guilty of helping them do it, I was hired as a professional testimonial for more than my share of fitness infomercials early in my career. I thought it was cool and hey, it paid well. I must also say that most (if not all) the models you see on those infomercials that are using the product in question- more than likely have never touched it or even seen it before- and that goes for supplements too. Further, they have followed their own fitness routines for years including strict diets and countless hard hours in the gym, lifting and cardio religiously.

They were called in from their talent agencies to fit a roll just like in a movie or conventional commercial- just as I have for every single job I have booked. Most of the higher profile infomercials are willing to pay top dollar for talent that sports a fitness cover model body- athletic, ripped to the bone and a six-eight pack mid section to show off- all with the hopeful ability to somewhat sell the perceived notion they actually got their body from using the product, or at the very minimum say it could achieve similar results for you.  Just make sure you read the small print- “results not typical” or “follow a healthy eating plan and a regular exercise routine” But they just make these so hard to see.

Well, take it from a fitness cover model, it just isn’t possible. This type of B.S. marketing falls under the “too good to be true” category.Never before has fitness been so popular. And never before has every snake oil salesman in direct response marketing tried to cash in on false promises. From pills to plans to ridiculous contraptions, everyone wants to be in better shape and with the looming obesity epidemic in our country the misinformed consumers don’t need empty promises and crappy gizmos.

They need sound training and nutritional advice- of which the basics can be self-taught or from a good personal trainer. Both of which would be a better investment for your time and money than most infomercial products trying to tap into your wallet selling the IDEA that it’s just so “easy”. They tell you what you want to hear. Face it, the truth hurts in most cases and the truth is people don’t like to work out.

In our society, the path of least resistance is the most traveled path- and it’s a shame. Things are becoming just too convenient. Getting the body you want is work and while not the hardest thing to achieve it can be drudgery to some. It takes dedication, patience and grit to stick with the program. It is not easy, but you will find that it can be done and with your first couple of pounds lost, you only want more gone. It becomes addicting and in time you will have no problem putting in the work and quite possibly even come to enjoy it.

I know what it takes to get in top shape and for these products to come out of the woodwork and claim they can do the same for you in “minutes a day” is pure comedy. The take home message? Get a trainer. EAT CLEAN. Get info on how to train properly with weights and cardiovascular training and PUT IT INTO PRACTICE. Those combined on a consistent basis will give you the results you are looking for with no problem- just accept the fact you will have to work for it. After all, our bodies are machines, made to move and burn fuel we put into it. It’s simple: stay active.

Even simpler: put down your wallet, walk, lift weights and watch what you eat- regularly. Give it two weeks and it’s a habit. Sound easy enough? It is, and it works. No “money back guarantee” necessary.